Military and First Responder Appreciation Program

Pennyrile Ford appreciates the dedication and service of our
Military personnel and their families.

To qualify for the Military incentive, you must pre-register. To register please go to the link below to confirm eligibility and enroll in, a free, secure ID authentication portal. Once you complete this process you will be provided with an ID record, that can be used to ensure you get all the benefits available to you.


Ford Military Appreciation Cash is exclusively for members of the following:

Eligible Military

  • Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard 
  • Reservists serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
  • Veterans within 2 Years of separation.
  • Retirees
  • Spouse/Surviving spouse, or other household members

First Responder Appreciation Eligibilty

  • 911 Dispatchers
  • Police Officers
  • Career and Volunteer Firefighters
  • EMTs and Paramedics
  • State Troopers
  • CIA and DPS Officers
  • Sheriffs and Sheriff's Deputies
  • Correctional Officers

The Military and First Responder incentive is available toward the purchase or lease of an eligible new Ford vehicle. Some exclusions apply. Incentive available for select models.
Limit of 5, for U.S. residents only. See dealer for complete details and eligibility.

Contact Us to Learn More

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Pennyrile Ford

5505 Ft.Campbell Blvd.
Directions Hopkinsville, KY 42240

  • Sales: (270) 886-8556
  • Operator: (270) 886-8131


  • Monday 8am-6pm
  • Tuesday 8am-6pm
  • Wednesday 8am-6pm
  • Thursday 8am-6pm
  • Friday 8am-6pm
  • Saturday 8:30am-5pm
  • Sunday Closed